
We used the trailer for our clip, looking into the language used in the clip briefly, there was a lot of editing elements, quick cutting, slow motion. The editing was done in a sense to create ties with the audition, it creates emotion and fear. The choice of music was rather dramatic and well placed, which can create a certain edge of urgency and can effect the pace of the media text as well. Use of costume to give a character a better sense of who they are, even before they open their mouth, for example, Lord Blackwood wearing Black, which give the audition an understanding that he is villain in this film, which is suggested by Nowell Smith “Even before the character opens their mouth, the spectator can gather what sort of character they are likely to be playing"(Nowell-smith, 2000). Special effects are used to keep it explosive and exciting for an audience. There are other language elements used in this clip, such as sound and lighting. Later on, the media language we discovered were; editing, music, costume, special effect, sound and lighting, which will be looked at in more depth. But first, here is a look of three different scene that we picked up on.

London Bridge
London
bridge signifies that it is a technological
advancement, it is iconic, it has a rather dull construction with the color grey,
rather tall, it is surrounded by water. Looking into the scene in more depth, London
bridge is like the films crown jewels, it is an advanced piece of technology
for the time period the film set in, the construction being tall has been purposely done to make the audience's attention focus on the London bridge, for how iconic is it today in British society. Breaking down the colour of London bridge being grey could suggest that
London society is dirty and unclear for this time period,
which can be also backed up by the dirty water that surrounds the bridge.
London bridge being constructed could also suggest that it is a metaphor of the
joining of two sides, the audience and the film maker, in creating a relationship that works.
Saussure's theory of semiological was not originally intended for film, Saussure's theory was based around the understanding of language in other cultures. Why do words mean this, for example when we
associate an object such as a pen, why do we associate the word pen with it? Saussure's theory was to question language for its meaning, breaking it down, Saussure's theory was then put into practice for film by theorist Christan Metz. Christan Metz
wanted to prove something, but what did he want to prove?.
River Thames
The River Thames from a primary level looks
ordinary, unclean water, surrounded by boats and it is a network for transport. From a secondary
point of view, it has been purposefully made to look ordinary to
fit the time period that the film is set in and the plot of the story, also to fit the
society and culture of the industrial revolution. The scene being unclean could
make the audience more interested in what's going on. The boats going up the
river could be another form of transporting the audience through the films
story. Expanding on the boats on the river, the different coloured
flags could show deeper meaning of how aesthetics play a part in film industry.
Looking back on the history of the
language of cinema, there were a lot of debates around whether cinema was a
language, Nowell smith clearly states “Cinema is a language” (Nowell-Smith, 2000:11) and explores this
idea and looks at different theorists such as Metz who claimed that “Cinema had
to be seen as a composite artistic language”(Nowell-Smith: 2000). However Saussure’s inspiration was that
languages exist as networks deployed as it were horizontally, so that concrete
instances of meaning need to be analysed. He believed language was a system,
where everything holds together. Eventually Metz recomposed the world of
the fiction film as an elaborate web of filmic and cinematic codes and sub
codes, systems and subsystems (Nowell-Smith, 2000:12). Theorist Bordwell rebelled against Metz’s
semiotic apparatus, Bordwell’s theory was what he called the narration, his
model saw the film producing not so much signification as information. This
information is contained in the dialogue and in the various movements of the
picture shots (Nowell-Smith, 2000:13). This meant the language of TV/Film was
not only about dialogue but about analysing the film itself, analysing how it
was filmed and edited.
Today language of TV/film consists of:
•Lighting
•Music
and sound
•Performance
•Editing
•Special
effects
•Camera
angles
•Costume
From looking at the trailer, you can see the different elements of language throughout, for example:
•Different
types of lighting have been used to create mood, suggest time of time and to
set the scene, the clip begins with a scene in an old prison, candles have been
used to create light and to suggest the location is dark, gloomy and is
underground, there is no natural light
•Sound
effects are used to create tension and mood and at times to make the film seem
more naturalistic, the sound of thunder and lightening is used when Sherlock is
stood on London bridge with the sky behind him, sound effects used in the
trailer builds up tension and excitement putting audiences on the edge of their
seats
•Special
effects are used in fighting scenes, slow motion is used to capture the whole
scene, this is affective for the audience because Sherlock gives a dialogue
throughout the fight to tell audiences how he is injuring his victims, the
camera zooms in on this, for example on the line “Cracked rips” the shot is a
Close up of Sherlock punching someone in the ribs in slow motion therefore
making the scene more effective.
•The
camera shots of London show audiences the location of the film and famous
sights E.G Big ben, London bridge, because they are iconic and the trailer is
trying to showcase this through visuals instead of dialogue
In conclusion, Film language can be understood in different forms of theory, whether it be
through the narration or the connotation and detonation. No matter what the theory is, film
theory as a whole is based around the relationship of portraying reality, society and culture.
However, the description of the films image can substitute the films plot interlay and can
create new meaning and understanding to each individual watching the film. I believe the
language of film can be understood to fit a person particular view or point on culture,
society etc. Which in effect, creates an even stronger relationship between film maker and
audience.
References:
Ellis, John (1982) Visible Fictions: Cinema, Television, Video, Routledge: London - pp. 127-159
Nowell-Smith, Geoffrey (2000) ‘How films mean, or, from aesthetics to semiotics and half-way back again’ in Gledhill, C and Williams, L. (2000), Reinventing Film Studies. London: Bloomsbury Academic.
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