Looking at different examples of typography, I decided to look at VOGUE because of how iconic the magazine is and I like how simplistic the typography is although sometimes the image is played around with the title, mostly the G is replaced with the models head which is a classic style VOGUE tends to use. However like this cover here, the O has been used as part of her hat, the O looks like feathers, this has been done really simply but cleverly I think. The text on this cover stands out a lot more than normal, it is very bold and has a handwriting font. I particular like this cover because it hasnt taken on the cliche VOGUE covers that normally appear, simple colours such as black and white have been used however it stands out because of the boldness and the monocrome feel. The text isnt the same font either they all take on their own form of what looks like it has been handwritten in marker pen.
Here is an example of a typical VOGUE front cover, the writing is mostly sans serif bold and the G has been replaced with Lana Del Rey's head. The headlines are all capitalised to make them stand out and emphasise their boldness. The words that the editor wants to stand out to readers are in capitals, even words that are mid-sentence. 'Oh so pretty!' has been given a completely different font to the rest of the cover, I think this is to be more feminine as the rest of the text is quite standard, it also makes more of statement, it is in a bigger font size to the rest of the texts.In comparison to the other cover this one has a more simplistic style but uses attracting colours and has a warmer more appealing look whereas the other cover is quite dull and dark but uses typography to change the original cliche design which makes it more interesting, the cover doesn't give away what is inside unlike this cover of Lana.
This cover is the most interesting because typography has been used in a clever way, the title has become part of her clothing to emphasise the magazine is based around fashion and modelling. The writing ranges from capitals to lower case to emphasise on the most important words in order to stand out from the rest. Other than the title the cover is quite simplistic using black writing however I think this is good because it doesnt draw your attention away from the creativity of the title and the model herself. The word 'Top' has been capitalised to attract readers attention, the model is on top, she is almost knocking the title out of the way to show she is on top. This cover attracts my attention the most due to the creativity of the title, the text doesn't really appeal to me due to most of it being in french, I think this cover only makes words like 'TOP' and 'Models' in english to appeal to readers with only a few simple words to engage them with the cover and make them want to look inside.
Looking back on older VOGUE covers, here is an example of one from 1950, it is obvious how massive the change in layout and text is.The title is a lot bigger, I think this is due to lack of text on the cover. The cover is quite bare and doesnt contain much context at all, this in a way does bring readers in because they want to find out what is inside the magazine. The image is quite bold and stands out, the use of the red lips makes the cover quite sensual, her lips stand out the most, her eye is very bold as well and elegant. In the 1950s this type of makeup was in fashion, the red lips, the fake 'beauty spot', the wings on the eyes, this magazine has always been iconic and aimed at women, this simplistic cover illustrates and stereotypes the 1950s and we can see how different the style of VOGUE is from then to now. More text is used on the cover to tell readers what they can expect inside, celebrities are now used on covers to appeal to readers and the magazine cover focuses more on fashion and the image as a whole rather than just a face.
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